Death Before DisOnnor
Our brand starts with a solid ideal at it’s core. A meaningful reason, a defined mantra that sets precedent for everything we associate with our brand. It instructs employees on how we treat our customers, it defines the path we are on and the destination we are heading towards, but most importantly, it communicates our message to the world.
The word “courage” comes from the Latin word “heart.”
It takes courage to stand for your beliefs and live according
to your own code of ethics.
It takes discipline to live according to your own personal code of ethics. The true warrior lives according to his own code, rather than according to what corrupt politicians or cultural standards dictate.
Only those with integrity can be true friends because it takes loyalty, respect and honesty to be truly Onnorable. All others are mere acquaintances. The true warrior is also a true friend once that bond has been entered into. He will take his integrity to his friends and family seriously, as he does his spiritual relationship with his God.
No one is perfect and you will make mistakes. In order to live the Onnorable lifestyle, you cannot simply give up and quit when you fall short of your mark. You must show strength and persevere. You must not give up. Remember strength does not come from the body, it comes from the mind.